Tory Burch has launched their festive 2020 Christmas windows in Paris and London, alongside their other European flagship stores. Seen Displays developed, produced and installed the scheme for the American fashion label.

The concept draws inspiration from ‘everything that reminds us of being together with our loved ones at Christmas time — nostalgia, comfort and giving the perfect gift’.



The delicate lace framing each window is inspired by a 70s floral print, which features in this season’s collection. Bespoke layered trees and full-sized fireplaces with lace detailing create a familiar narrative within each window.

By allowing transparency and layering between all elements, the windows encourage customers to look further and engage in the story. For that extra Christmas touch at Regent Street and Bond Street, the windows are adorned with real pine garlands and traditional Christmas lights.