In an era when climate change, industrial waste, energy consumption, and sustainability are at the forefront of our concerns, Shoplight, a Certified B Corp, has announced a webinar that delves into the innovative world of bioplastics and their potential to revolutionise the retail lighting industry.
Being established members of the retail lighting industry, Shoplight understands the environmental impact of using aluminium in lighting products and the carbon miles generated from transporting them. Rather than sitting back and ignoring the problem, Shoplight are dedicated to make every possible effort to reduce this negative impact.
Here are several reasons why sustainability in retail matters, and why you should dedicate an hour of your time to this glaring industry challenge,
Reduced Carbon Footprint
You can be part of the change by adopting eco-friendly practices, such as using renewable energy sources, implementing energy-efficient technologies, and collaborating with more environmentally conscious suppliers.
Changing Consumer Preferences and Ethical Practices
Today’s consumers are increasingly conscious of environmental and social issues with growing expectations for businesses to operate ethically and responsibly. More consumers are choosing to spend with brands and retailers that demonstrate a commitment to sustainable retail practices, such as fair labour practices, ethical sourcing, and other initiatives. Visual branding like the B Corp logo, 1% for the Plant, The Living Wage, and certifications like Ethy, are tools consumers are using to direct their buying power for positive influence.
Brand Loyalty
Companies that prioritise sustainability and build it into their story and culture are developing stronger relationships with customers which leads to increased brand loyalty and word-of-mouth marketing.
Positive Public Perception
Companies that prioritise sustainability are often viewed more favourably by the public. This positive perception can contribute to a strong corporate reputation, attracting socially conscious investors and customers.
Government Regulations
Governments worldwide are implementing regulations to address environmental and social concerns. Retailers that align with these regulations not only comply with the law but also contribute to broader sustainability goals and benefit from associated positive PR.
Efficiency Gains
Implementing sustainable practices often involves improving operational efficiency, which leads to cost savings. For example, Shoplight’s new high-efficiency LED modules deliver efficiencies of up to 150 luminaire lumens per circuit watt, which means a reduction in lighting energy consumption by up to 50% compared to a standard LED spotlight!
Supply Chain Resilience
Sustainable practices can enhance supply chain resilience by reducing dependency on scarce resources and minimising exposure to environmental risks, making retail operations more robust in the face of disruption.
Future-Proofing Business
Sustainable practices contribute to the long-term viability of a business by addressing issues like resource scarcity and climate change. Retailers that proactively address these challenges are better positioned for success in an evolving market.
To Finish Up..
In summary, sustainability in retail is essential for mitigating environmental impact, meeting consumer expectations, building a positive reputation, complying with regulations, cutting costs, managing risk, and fostering long-term business success. It is becoming more apparent that retailers who prioritise sustainability are likely to be better positioned in a socially conscious retail market.
Sustainability in retail has a far-reaching positive impact and moving to more environmentally friendly retail lighting is one way you can be part of the change, whilst tapping into all these opportunities for success and all-round positive impact.
So, join Shoplight as they share groundbreaking retail lighting solutions and showcase the power of innovative thinking in creating products that align with the demands of our planet and people.
Webinar details
Date: 7th December 2023
Time: 11.00am (GMT)
Webinar Length: A 30-minute presentation with a 15-minute interactive Q&A session
Speaker: Mark Shortland (Managing Director of Shoplight Ltd)
