The Watches of Switzerland Group advances on its mono-brand boutique expansion strategy with the opening of its sixth OMEGA boutique, in Sheffield.
The Watches of Switzerland Group, the UK’s largest luxury watch and jewellery specialist, opened a new OMEGA boutique, at Meadowhall, in Sheffield on Thursday 13th April.
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Meadowhall is a leading shopping destination, which is home to 290 stores from top independent and international brands, alongside leisure and eating and drinking venues. The new OMEGA boutique is situated in a prime location, on the first floor of the centre, within the main Dome, near the Apple store.
The new OMEGA boutique, boasts a sophisticated design, featuring gold, leather, and rich wood, combined with exclusive lighting to create a cosy atmosphere, that perfectly highlights the exquisite collection of OMEGA watches. The collections featured within the Meadowhall boutique include the Seamaster, Speedmaster, Constellation and De Ville.
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Andrea Nunziata, Brand Director at OMEGA UK, said: ‘‘OMEGA has enjoyed a very successful presence in Meadowhall, and we are excited to step up to the next level with a beautiful new boutique which will allow OMEGA customers and enthusiasts to explore the full collection and world of OMEGA.’’
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Craig Bolton, President, UK and Europe at The Watches of Switzerland Group, said: “We’re thrilled to announce the opening of our new OMEGA boutique at Meadowhall. This marks our strong partnership with OMEGA and continued commitment to the Watches of Switzerland Group Mono-brand boutique strategy. We look forward to welcoming existing and new customers to experience our new boutique.”