The Watches of Switzerland Group advances on its mono-brand boutique expansion strategy with the opening of its sixth OMEGA boutique, in Sheffield.
The Watches of Switzerland Group, the UK’s largest luxury watch and jewellery specialist, opened a new OMEGA boutique, at Meadowhall, in Sheffield on Thursday 13th April.
Meadowhall is a leading shopping destination, which is home to 290 stores from top independent and international brands, alongside leisure and eating and drinking venues. The new OMEGA boutique is situated in a prime location, on the first floor of the centre, within the main Dome, near the Apple store.
The new OMEGA boutique, boasts a sophisticated design, featuring gold, leather, and rich wood, combined with exclusive lighting to create a cosy atmosphere, that perfectly highlights the exquisite collection of OMEGA watches. The collections featured within the Meadowhall boutique include the Seamaster, Speedmaster, Constellation and De Ville.
Andrea Nunziata, Brand Director at OMEGA UK, said: ‘‘OMEGA has enjoyed a very successful presence in Meadowhall, and we are excited to step up to the next level with a beautiful new boutique which will allow OMEGA customers and enthusiasts to explore the full collection and world of OMEGA.’’
Craig Bolton, President, UK and Europe at The Watches of Switzerland Group, said: “We’re thrilled to announce the opening of our new OMEGA boutique at Meadowhall. This marks our strong partnership with OMEGA and continued commitment to the Watches of Switzerland Group Mono-brand boutique strategy. We look forward to welcoming existing and new customers to experience our new boutique.”
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