centre:mk has announced the opening of Rituals Cosmetics, the global cosmetics brand, at the top 10 shopping centre.  Located at 11-13 Acorn Walk, the 2,571 sq ft store stocks the brand’s full range of luxurious yet affordable home, bath and body products.

The brand is the latest in a series of beauty and wellness operators to join centre:mk’s line-up.  They follow the debuts of Thérapie Clinic, the UK’s second H Beauty, and Laser Clinics so far this year.

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Kevin Duffy, centre:mk’s Centre Director, commented: “We are delighted to see Rituals open at centre:mk, their first in the region, just in time for Christmas. The opening demonstrates the continued appeal of centre:mk as one of the leading retail destinations in the country. We have a unique beauty and wellbeing offer at centre:mk, reflecting how consumer demand is evolving, and they play a key role in attracting visitors from across the region.”

Founded in 2000 by Raymond Cloosterman, Rituals Cosmetics sells a wide range of products for the home and body, all designed to help people enjoy everyday moments.

Penny Grivea, Managing Director for UK & Ireland at Rituals, added: “Our new store opening in centre:mk shows our continued commitment to growing Rituals’ retail footprint across the UK. A hugely popular retail destination, we are so excited to introduce the unique Rituals retail experience to customers and can’t wait to help busy shoppers slow down and transform daily routines into meaningful rituals”.

Rituals is the second new brand launch at centre:mk in as many weeks, following the opening of Beaverbrooks’ new regional flagship on Crown Walk at the beginning of the month.  The brand’s new store, which is double the size of its previous store at centre:mk, includes a new luxury boutique from premium watchmaker, TAG Heuer.  centre:mk is also performing ahead of UK benchmarks, with footfall at the centre  8% above Springboard’s national footfall average during the last week of October.

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