Landsec, part of The St David’s Partnership, owners of St David’s in Cardiff, has announced the signing of the wellness and lifestyle brand,Rituals. The brand’s debut flagship store in Wales is set to open later this month.
The 1,875 sq ft space, located on the Lower Grand Arcade adjacent to Pandora, will feature Rituals’ full range of luxurious yet affordable home, bath, and body products, designed to turn everyday routines into meaningful rituals. Designed in-house, the store will reflect the brand’s calm and inviting concept for guests.
Rituals was founded in 2000 by Raymond Cloosterman, whose life experiences and world travels inspired him to create a prestigious lifestyle brand accessible to all. The brand boasts over 600 stores globally, with the St David’s Cardiff unit set to be the first-ever in Wales.
Commenting on behalf of the St David’s partnership, Russell Loveland, Senior Portfolio Director for Landsec, said: “Brands looking to establish a presence in Wales turn to St David’s as their first port of call; this year alone we’ve had national debuts for several global names including Breitling, Morphe, and Sky. We are delighted to now be welcoming Rituals too, an esteemed brand operating within the ever-growing wellness industry. This is a space that is seeing continued interest from our guests at St David’s, so we are excited to be delivering this for Wales for the first time.”
Penny Grivea, Managing Director for UK & Ireland at Rituals, commented: “Rituals has been expanding rapidly around the UK over the past five years, and we are thrilled to be opening our Cardiff store. We are always on the lookout for opportunities to grow and extend our reach, and St David’s presents the perfect destination for our Welsh debut. We are really looking forward to translating our philosophy – the art of soulful living – to the St David’s customer base and ensuring that they experience a unique shopping journey.”
This news follows the recent investment by health and beauty brands and departments at St David’s, including the launch of a revitalised store for L’Occitane on the Hayes Arcade and a new premium concept for The Body Shop, joining the standalone ‘The Beauty Society’ department within John Lewis.
JLL and Cushman & Wakefield advised the St David’s Partnership.