Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group, is excited to announce a brand-new store opening in Windsor, UK on Thursday, 5th June 2025. With timeless design and a nostalgic style, Newbie offers carefully crafted clothing for babies, children, and women – always made with love and care.
The brand continues its expansion in the UK with further store openings in strategic locations across London and the UK later this year. May 2025 saw a new store open in Bromley, and the Windsor opening will be the ninth UK store, with a further four stores expected to open this year, Newbie will have a total of 13 UK stores.
This expansion is part of the company’s long-term growth strategy, where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand and creating inspiring in-store experiences. Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style. This follows successful store openings in Canary Wharf, Brent Cross and Guildford in 2024.
The Newbie store in the Royal Borough of Windsor will be 131sqm, offering a complete wardrobe for children aged 0 months to 8 years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. All collections are made of high-quality materials like organic cotton and RWS-certified wool and are designed for longevity, allowing them to be passed down through generations, appealing to customers who favour sustainable fashion.
Newbie has also introduced a new Summer Fields collection featuring strawberry prints and cute gingham checks in soft pink, yellow, and green. With playful ruffles, accessories, and matching outfits for big and small, it’s perfect for making memories on sunny days.
In addition to children’s clothing, Newbie website offers a Newbie Woman collection, providing matching outfits for mothers and children, enhancing the brand’s appeal to families. The Newbie Room Collection further diversifies the product range, featuring storage solutions and decorative items that transform children’s spaces into imaginative environments.
“The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style and our PreLoved concept. The UK is an important market in our global expansion strategy, as we aim to also establish the Newbie brand in more markets across Europe. At the beginning of 2025, we launched our online store in Germany,” says Thomas Kusoffsky, Vice President at Newbie.
The Newbie store opens at Windsor Yards, Windsor Royal Shopping Centre on Thursday, 5th Juneat 12pm. The store will offer a special 15% discount to customers throughout the opening weekend (5-8 June inclusive), with exclusive goody bags for the first 100 shoppers.
