Globally renowned lifestyle retailer, MINISO has announced the opening of its newest store at Westfield Stratford City. Nestled in the heart of Westfield shopping centre, on the lower ground floor near McDonald’s, MINISO will be opening its doors to the public at 12 pm on Friday, 1 March.

Spanning just over 2000 sqft, the new store will feature exclusive beauty collections, such as Mad Beauty and the renowned K-Beauty brand TONYMOLY. This opening marks MINISO’s first venture into East London, expanding its presence to seven stores across the city, with this being the second Westfield location in London.

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With offerings to suit everyone, MINISO invites visitors to discover a wide range of best-selling items, from the fan-favourite Sanrio Blind Boxes to cuddly plush toys, affordable homewares, and cute accessories. Even better, the Westfield Stratford location will be one of the first MINISO stores in the UK to stock its new Beauty & Self-care range, showcasing face scrubs, hand creams, and eye masks.

Saad Usman, Chief Operating Officer at MINISO UK, said: 

“We’re thrilled to bring MINISO joy to East London with our newest store at Westfield Stratford City. Not only is this MINISO’s seventh store in London but it’s the second Westfield location in London. We’re excited to be broadening our beauty offerings with the second launch of MINISO’s beauty and self-care line, further enriching our commitment to providing a variety of high-quality products at affordable prices.”

MINISO is preparing for an opening day filled with joy, where the first 300 visitors in-store will receive a complimentary goody bag valued at over £25 with any purchase.

For further details on MINISO, head to https://minisoshop.co.uk/.