Seraphine Maternity is thrilled to announce the grand opening of its first Los Angeles store, scheduled to open late April. This will bring Seraphine Maternity’s US store count to 3 and the brand’s bricks-and-mortar presence to 8 stores which includes London and Paris.

Seraphine is excited to offer its West Coast customers the opportunity to discover the brand and joy of shopping in person and access to expert styling help and advice for their changing body shape.


Despite being Seraphine’s 8th location to open its doors, the brand’s LA boutique is the most pregnancy-parent-friendly yet, boasting a soft, bright, and welcoming setting with a bathroom and nursing corner providing a calm space for mothers to feed their babies in both comfort and privacy. The store is ideally located at 9619 Brighton Way, Beverly Hills, CA 90210, in the heart of Beverly Hills (right off Rodeo Drive).

In partnership with Leap, a revolutionary platform enabling brands to deploy stores in collaboration with ecommerce, Seraphine has fused luxury with comfort to curate an upscale yet warm and homey in-store experience, featuring a private dressing area for intimate shopping and VIP dressing.

“Drawing inspiration from the brand’s renowned London aesthetic, we meticulously curated a space that seamlessly merges sophistication with comfort,” says Leap. “Each element has been thoughtfully selected to reflect Seraphine’s iconic style and ensure utmost comfort and convenience for expectant mothers.”

The LA store will serve as a platform for in-store events and immersive experiences, providing both mothers as well as mothers-to-be with a community of support. The store will be open from Monday – Saturday, 11am-7pm & Sunday from 12pm-6pm.