25 years since the inception of the UK’s first dedicated design trade exhibition, 100% Design moves into a new phase in 2021 and launches Design London at a brand new, state-of-the-art venue: Magazine London.
Situated in Greenwich Peninsula, alongside a dynamic new Design District, the show will offer visitors unrivalled transport links during London Design Festival with direct access via cable car, boat, plane, bus, car and tube. The renowned area is set to flourish, redefining itself as a new type of London with a bourgeoning community of over 1800 creatives. Brimming with festival-like content, the visitor experience will be enhanced and propel the area into the forefront as an unmissable destination on the global design scene. The highly anticipated district fuelled by creativity and defined by a distinct community feel provides the perfect backdrop for what’s set to be a stand out event.