Capital & Counties Properties PLC (‘Capco’) has announced a number of new brands to the Covent Garden estate from globally renowned fashion, lifestyle and beauty brands. New openings include TAG Heuer, Chestnut Bakery, and Empresa while new brands joining the estate include Parfums de Marly and Vuori, further cementing Covent Garden’s position as one of London’s leading retail destinations.

Iconic Swiss watch brand TAG Heuer has opened a new standalone store in London on 5 James Street. The boutique offers a selection of TAG Heuer’s iconic heritage timepieces as well as the brand’s more modern styles. It joins some of the world’s best watch and luxury jewellery brands on the Covent Garden estate including Bucherer, Tiffany & Co, and Vashi.

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French Haute Perfumery, Parfums de Marly, famous for its unique blend of classic and contemporary fragrances, will be opening within the historic Market Building later this year. Parfums de Marly will accompany some of London’s most renowned beauty and perfume boutiques including Glossier, Dior, Chanel, Diptyque, Guerlain, Aesop, Tom Ford and more. Additionally, Southern California-inspired premium performance brand, Vuori, will open the brand’s first European flagship store on Long Acre, showcasing both men’s and women’s active and swimwear.

Luxury cashmere house, N.Peal, will relocate into a new store within the Market Building, whilst Bullards Spirits will relocate its successful pop up to a new permanent store on Henrietta Street. In their larger space, the gin experts will continue to host cocktail masterclasses, gin sampling sessions and will also bring their new sustainability initiatives in store.

US-based luxury Japanese style skincare brand Tatcha will launch their first UK pop up in collaboration with Space NK on James Street from 26th May to 6th June. Customers visiting the pop up will be able to shop the skincare range via an immersive concept store. Eve Lom will also be launching their beauty pop up concept in May. Customers will be able to shop the full Eve Lom product range, as well as join masterclasses and events. The pop up will run on Floral Street from 26th – 29th May.

Alongside these new openings, the estate is also home to a variety of world-class fashion, beauty and lifestyle boutiques as well as the best dining destinations to enjoy, all within a pedestrianised open-air environment. Lifestyle brands include Ganni, American Vintage, A.P.C, Sandro and Polo Ralph Lauren which site alongside restaurants including Balthazar, Frenchie, The Oysterman, Sushi Samba, Petersham Nurseries and Ave Mario.

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