Leading beauty pioneer, Sherrille Riley, has launched her first concept store, Beauty Edit Mayfair, the ultimate shopping destination for clean beauty enthusiasts in the heart of London.

Offering an extensive range of clean, high-quality cosmetics, skincare, haircare, and fragrance products from renowned international and niche brands including Monpure, Charlotte Mensah and Darling Sun, beauty enthusiasts are guaranteed an unparalleled shopping experience, with personalised consultations and expert recommendations, gifted by their team of highly trained advisors.

As part of their commitment to sustainability and conscious beauty practices, the Beauty Edit Mayfair will prioritise sustainable, clean brands, encouraging customers to reduce their environmental impact. Furthermore, the store will host occasional beauty workshops and events, featuring guest speakers and industry experts, creating an immersive and educational experience.


With an exceptional career spanning over two decades and solidifying her position as a leading authority in the professional beauty industry, Beauty Edit Mayfair is another of Sherrille’s thriving business ventures, following the Entrepreneurs successful launch of go-to beauty destination for Royalty and A list celebrities, Nails & Brows Mayfair, and Beauty Edit, a meticulously researched and rigorously tested collection of eyebrow enhancing products which cater to every skin and hair tone.

Following the stores launch, Sherrille commented: “Growing up in Jamaica, I witnessed the devastating effects of mindless consumerism, which has inspired my on-going commitment to creating a shopping experience, demonstrating that one can be both effective and environmentally mindful in today’s world. I have curated Beauty Edit Mayfair to be a luxurious sanctuary for beauty enthusiasts to not only explore the latest trends, but also discover an array of cosmetics, essential body care products, and innovative sun care solutions that will leave them feeling inspired.”