Space Copenhagen, the Danish design studio, has completed interiors for Aiayu’s latest showroom, marking the fourth store which Space Copenhagen has designed for the Danish luxury lifestyle brand. Located in Østerbro’s exclusive residential area in old Copenhagen, with grandiose views of The Lakes, Space Copenhagen has meticulously crafted the universe of Aiayu to be a peaceful, soft and calm retail experience.
As you enter the showroom, customers are instantly greeted by a carefully crafted wooden counter, which acts as a distinct centrepiece, anchoring the space. The wooden counter is complemented by the beautiful chiseled grey stone floor, reflecting Space Copenhagen’s design approach, which effortlessly blends timeless materials and rudimentary principles with an elevated and sophisticated contemporary style. As you move between the adjacent spaces, natural materials such as light oak, St. Leo tactile plaster, raw natural stone and treated metals, create a warm and embracing environment. Knitted and woven essential items harmoniously co-exist with antiques, sculptural objects and gentle lighting.
Aiayu’s collection is displayed in a considered manner across various surfaces. The materials, techniques and colourways of the pieces present the high-quality products in a minimal and natural style; simply hanging on a hook on a plastered wall, displayed on an antique patinated surface, hanging from a rail of burnt steel or on a beautifully crafted oak table or shelf. The exquisite staging of the showroom encourages consumers to slow down and appreciate skilled craftsmanship, artistry and long-lasting designs.
The design philosophy of the showroom adheres to Space Copenhagen’s commitment to ‘Slow Aesthetics’, which uses natural materials and craft with quality, longevity and a certain slowness inherent to its practice. The material selection prioritises wood, natural stone, tiles and a subdued colour palette with subtle textures. Each material is chosen for its inherent elegance and longevity—principles of simplicity and utility, creating harmony and connecting the space to its Danish heritage.
