Sovereign Centros from CBRE has announced that Søstrene Grene, the popular homeware brand, has opened at Festival Place, Basingstoke. The Danish retailer has launched its debut Hampshire store at the top 25 UK retail and leisure destination, emphasising Festival Place’s continued appeal as a home for rapidly expanding, increasingly popular brands.
The 14,546 sq ft Festival Place store incorporates the brand’s distinct Scandi aesthetic and unique in-store experience, with the opening marking the continued rollout of the ‘Retail for the Senses’ concept. The concept blends a unique labyrinth-like store layout, with subdued lighting and classical music, designed to relax and comfort shoppers. Søstrene Grene’s signature range of aesthetic, accessible products, including home décor, hobby supplies, children’s toys, furniture, and kitchen essentials are on offer.
Søstrene Grene joins a series of recent accessible premium lifestyle additions to the centre, including local homeware and gifts retailer, Fig & Fox, and luxury wellbeing brand, Rituals.
Poppy Radford, Asset Manager at Sovereign Centros from CBRE, commented: “The addition of another sought-after lifestyle brand in Søstrene Grene is another milestone moment for Festival Place, as we continue to expand the centre’s offer of quality, accessible premium retailers. Community is at the forefront of our strategy, and the entrance of a customer-focused, experience-led brand in Søstrene Grene, for a Hampshire debut, delivers exactly what our visitors want from Festival Place.”
Norma Jacob and Richard Power, UK Joint Venture Partners at Søstrene Grene, added: “We’re so excited to have opened our new Festival Place store. Opening a store in Hampshire was key to our continued expansion and desire to make Søstrene Grene stores as accessible as possible, so Festival Place is the ideal home. We look forward to welcoming customers and continuing to introduce our ‘Retail for the Senses’, promising a little bit of Danish ‘hygge’ for all.”
This news also follows the openings in recent weeks of popular UK health food store, Grape Tree, and beauty and cosmetics specialists, Aimy Beauty, at Festival Place.
