SKIMS announces its long-anticipated arrival in the UAE with the opening of its first physical retail store at Mall of the Emirates in Dubai, in partnership with luxury retail leader Al Tayer Insignia, the brand’s regional partner. This debut marks a significant milestone in the brand’s global expansion and reflects SKIMS’ ongoing focus on delivering immersive in-store experiences to customers around the world.
“Dubai stands among the world’s most dynamic retail markets, and enthusiasm from local customers made opening our first store an obvious next chapter,” says Jens Grede, Co-Founder and Chief Executive Officer, SKIMS. “We’re delighted to bring SKIMS to Mall of the Emirates, an important milestone in our global expansion and a chance to deepen our connection with a region that continues to shape global trends.”
Designed to immerse customers in the full SKIMS experience, the space reflects the brand’s global retail language: a bold, minimalistic aesthetic strikes a harmonious balance between strength and softness. Monolithic forms, curved openings, and reflective surfaces are bathed in warm lighting and anchored by oversized 3D SKIMS signage. The end result is a store as iconic as the product assortment it holds, delivering a distinctly elevated retail experience.
“We are proud to launch the region’s first-ever SKIMS store, marking an exciting milestone for both our customers and Al Tayer Insignia’s retail portfolio. SKIMS has become a global leader in redefining comfort, inclusivity, and modern wardrobe essentials, and we know there is strong demand for the brand here in the region,” says Dee Sarai, Chief Executive Officer, Al Tayler Insignia. “Bringing SKIMS to our market reflects our ongoing commitment to introducing forward-thinking, relevant brands and delivering elevated shopping experiences that truly resonate with our customers. We look forward to building a strong, long-term presence for SKIMS in the region.”
“Bringing SKIMS to Dubai has been a dream of mine for years,” says Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “Dubai sets the standard for luxury retail, so it was important that this space showcase SKIMS’ signature design, thoughtful details, and an elevated in-store experience from the moment you walk in. I’m so proud to see our first Middle East store come to life, and we look forward to continuing our expansion in the region.”
Inside, customers will find a curated selection of SKIMS’ most sought-after collections, including Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and SKIMS Mens underwear. The in-person experience allows shoppers to explore the brand’s signature solutions, foundations, and loungewear, firsthand.
The opening of SKIMS’ first Middle East store builds on a year of continued retail momentum for the brand and strengthens its presence across key global markets. Establishing a physical footprint in Dubai positions SKIMS to reach an even broader customer base throughout the region.
