The Shop & Display Equipment Association (SDEA) has elected Claire White of
Antalis as President, the first woman to hold the role since the Association was
founded in 1947. The appointment was confirmed at SDEA’s 79th Annual General
Meeting on Wednesday, 27th May 2026.
Claire White was elected President having served as Vice President over the past
year, and as a council member before that. She succeeds Mark Chatterton of
Morplan, who steps down after his term in the role. James North of Northbanks
Design was elected Vice President.
Claire White said: “It is a real honour to take on the role of President, and I am
proud to be the first woman to do so in the Association’s history. The SDEA
continues to offer valuable and relevant support to the many different sectors it
represents within the design and display industry, and it provides members with
opportunities to network and celebrate their creativity. I look forward to building on
this work and helping the Association grow in the year ahead.”
The Association also thanked outgoing President Mark Chatterton of Morplan for his
leadership and the support he gave members over his four year term.
Newly elected Vice President James North said: “It is a real privilege to be elected
Vice President of the SDEA. Our industry has a unique ability to bring brands to life
and create meaningful connections with customers through retail, display, and
experiential environments. I look forward to working alongside the board, members,
and industry partners to champion innovation, support emerging talent, and help
strengthen our industry for the future.”
Two new members were also elected to the Executive Council this year:
• Vanessa Keen, Design 4 Retail
• Oliver Dunn, Glencourt Associates
SDEA Director Antony Behiels commented: “This is a proud moment for the
Association. Claire becoming our first female President is a real milestone, and a
welcome one. I’d also like to thank Mark for everything he’s given over his time as
President; his support has meant a lot to members. With Claire and James now at
the helm, I’m genuinely excited about the year ahead.”
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