In honour of its 20th anniversary this year, Rituals Cosmetics has launched a holistic shopping and lifestyle concept: House of Rituals in Amsterdam. This unique store offers a wellbeing experience that extends far beyond retail, allowing visitors to discover a place where the body can relax, the mind feels calm and the soul can find satisfaction. House of Rituals offers a unique brand experience from the moment you step in, with immersive body and mind moments on every level including an array of exclusive and unique collections.

Distributed over 4 floors, the stunning space marries the ultimate retail experience with a unique new range of premium product collections and lifestyle innovations, exclusive to the store and online. With one floor dedicated to an immersive sensory experience and another that holds a Mind & Body Spa (opening Sumer 2021), House of Rituals is a space dedicated to helping visitors to slow down, with stress relieving workshops, meditation sessions and treatments that sit alongside an extensive and unique retail offering.

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To celebrate the opening, Rituals is launching a number of new collections that will be exclusive to House of Rituals and rituals.com:

 Mansion Collection

Elevate your fragrance experience at home. Choose from supersized luxury scented candles or decorate your living space with customised fragrance sticks. With 90 differing variations, design your own fragrance sticks, selecting from 3 hand crafted glass bottles that come in a variety of colours. Then, fill your chosen holder with one of nine Private Collection fragrances, to ensure your home fragrance is totally tailored to you.

 The Talisman Collection

An expert fragrance sommelier will pamper you and help you create your own personal perfume at the beautiful fragrance bar that offers 25 different scents. In 3 steps you’ll compose your very own personal perfume by choosing your desired fragrance, your favourite bottle design and your very own gemstone for your Talisman hanger. Let your personally selected fragrance serve you as a spiritual guide, enveloping you and giving you both the power and confidence to allow yourself to blossom with positivity and bring more soulful moments into your life.

 Signature Collection

Customise your premium fragrance experience with exclusive porcelain candle holders. Choose your favourite scented candle and select one of the eight beautiful Signature Collection candleholders. With up to 78 combinations, the choice is yours. This Signature Collection includes Rituals’ very first porcelain candle with 60 hours of burn time, and scented Private Collection rapeseed wax refills.