This November, Pandora is excited to welcome consumers to an immersive new pop up experience in central London. Situated on the South Bank, near Tower Bridge, Pandora has worked with creative agency, Backlash, on a unique activation which has been inspired by Pandora’s holiday campaign, Loves Unboxed.
The ‘Art of Loves’ pop-up, which will be open to the public from Thursday 9th – Sunday 19th November, has been designed to look like a huge Pandora jewellery box, welcoming everyone who walks through its doors into an art installation which celebrates different interpretations of ‘Loves’ via five of the UK’s most exciting up and coming artists: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.
Taking centre stage in Potters Field Park, guests who visit the activation will not only be able to view the artists’ installation, but will also have the opportunity to create their own piece of art, via a bespoke interactive platform. After creating their own artwork, guests will then have the opportunity to showcase their designs on digital screens which will surround the exterior of the pop up, or print their designs off as personalised wrapping paper for a loved one. The pop-up will become London’s largest digital gallery of ‘Loves’, transforming the digital art created inside the pop-up into 8 metre by 3 metre digital canvases.
Sarah Chenery, Marketing Director, Pandora UK & Ireland, comments:
“We are delighted to be working with Backlash on this innovative activation. At the heart of our Christmas campaign is the idea of celebrating all types of love and we wanted to bring this concept to life for consumers in a fun and engaging way. Pandora is a brand which celebrates self-expression, and so we’re
particularly excited to be working with five talented artists who have all interpreted the concept in their own unique way, whilst also giving consumers the opportunity to do the same.”
Katie Peake, Creative Director & Founder, Backlash, comments:
“Pandora’s global festive campaign is ‘Loves, Unboxed’ which is a celebration of all the different types of Love shared and experienced across the festive season through gifting a Pandora piece to a loved one. Working with this global campaign I developed a highly visual interpretation of this called ‘The
Art of Loves’, which is an experiential campaign inviting guests to participate in sharing their creative interpretation of love and the joy of unboxing a gift at Christmas within a ‘phygital’ environment.”
The activation will be open from 9th – 19th November and opening hours are:
Monday – Wednesday 11.00-19.00 and Thursday – Sunday 11.00-20.00 (9th November 11.00-13.30)