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To coincide with the London Marathon, Seen Display designed and produced the 4% campaign in Nike Town which spanned two floors and consisted of an initiative zone for men’s running. The entrance showcased a distorted 4% sign with ticker tape and LED panels — programmed with both the product name and ‘Fast as f%k’ slogan.


Mannequins burst through the display creating a dynamic and impactful effect. A structural innovation grid was also added to showcase the Nike Zoom family. Customers were able to walk within this grid and interact with LED screens which offered insight into each trainer, creating a memorable customer journey.

Images by @tdm.space