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Nike Town London celebrated the launch of the Zoom X Vaporfly Next % with an exclusive, minimally designed VIP cube designed by Seen Displays.

A clean, white design runs through the space with accents of volt green acrylic Mo Farah quotes to bring the colour of the shoe to life. The 3D printed monolith walls create an exclusive entrance that leads to an area for the VIP guests to try on the custom-made drawstring shoe covers.

The interior is centred around a brushed metal digital podium displaying the Vaporfly Next % shoe, surrounded by oversized digital digits set to 02:01:39.

Aluminium tables and stools encourage VIP guests to sit and learn the Vaporfly Next % story through graphics and information vinyled on the acrylic top of the table.

Photography by @tdm.space