UAE-based Gargash Group and Mercedes-AMG, have announced the opening of the world’s first standalone AMG Store in Dubai. The ‘hybrid retail’ concept store located in City Walk sets a new benchmark for the AMG brand experience in Dubai as it seeks to create a unique lifestyle experience in one of Dubai’s most exciting urban precincts.

It features a showroom, boutique, and F&B where enthusiasts can test drive a broad range of the latest top-end Mercedes-AMG models, purchase an exclusive selection of high-quality lifestyle accessories, and enjoy its signature F&B offering including the premier AMG Kaffeehaus. The architecture of the newly launched AMG Store extends beyond the familiar and established design features of the AMG Brand Centres by introducing a series of individual elements that emphasise the unique character of the format. 

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Shehab M. Gargash, MD & Group CEO of Gargash Group, said, “The opening of the World’s first AMG Store in Dubai highlights the strong relationship between Gargash and Mercedes-AMG. The launch of our first standalone AMG Store with its unique lifestyle format is a significant addition to our well-developed UAE network offering an exclusive brand experience to AMG lovers.

Matthias Lührs, Head – Region Overseas of Mercedes-Benz Cars said, “The opening of the new AMG Store is a fundamental step forward into the future of performance luxury, which is what Mercedes-AMG stands for. With this store, we are proud to further reinforce our long-standing partnership with Gargash Group, which have been strong allies in our Middle Eastern success. This opening helps us expand our well-developed network in the UAE even further, not only offering an exclusive brand experience to AMG lovers but also helping customers closely interact with our top-end line-ups, to further reinstate Mercedes-Benz’s position as the world’s leading luxury car manufacturer.”