Iconic denim lifestyle brand Levi’s has unveiled a unique storefront takeover – the largest of its kind in Europe – with premium London department store celebrating the campaign launch of REIIMAGINE Chapter II, featuring global icon, Beyoncé.
Situated on London’s buzzing Oxford Street, the new collaboration sees Levi’s® reaffirming its place at the centre of culture and its continued commitment to creating elevated experiences through wholesale partnerships. The brand also plans to open a “shop-in-shop” in the iconic department store in May this year, affirming that wholesale remains a key pillar of Levi’s DTC-first strategy.
Lucia Marcuzzo, Managing Director of Europe at Levi Strauss & Co says: “At Levi’s®, DTC-first doesn’t mean DTC-only. This collaboration with Selfridges is a perfect example of how we’re elevating wholesale partnerships. We’re meeting our consumers wherever they are with curated product storytelling and an exceptional retail experience at the heart of London’s fashion scene. With the Levi’s® ‘shop in shop’ opening in Selfridges in May, this is just the beginning—there’s much more to come as we continue to deepen our relationships with key wholesale partners.”
