Hourglass is a global leader in luxury, cruelty-free beauty. Having garnered a reputation for reinventing luxury cosmetics through cutting-edge product innovation and artful product design; they set out to establish a new retail standard in this highly-competitive market.
In collaboration with global retail design agency, Checkland Kindleysides, they created a one-of-a-kind cosmetics counter that would ‘own the room’ and leave consumers in no doubt of Hourglass’s market-leading expertise. Artistically balancing a singular, high-contrast marble, the architectural form of the new cosmetics counter design combines unexpected angles and cantilevered intersections with interplays of light. Resulting a unique concession design that is as striking as it is inviting.
Purposefully elevating their product presentation through order and repetition, and housing a luxurious ‘Artistry Bar’ with store-exclusive services – Checkland Kindleysides created a concept that delivers an unforgettable beauty experience to all those who visit. Designed as a completely bespoke experience for Selfridges Beauty Hall, the brand’s truly distinctive retail design is highly-coveted yet inclusive, and timeless yet daringly in vogue.
Key Design Features:
- The ‘Artistry Bar’: Delivering a personal and unforgettable beauty experience for highly discerning consumers, the ‘Artistry Bar’ offers complimentary consultations and professional beauty services by their resident makeup artists.
- White Panda Marble: The use of a singular ‘White Panda’ marble, with its naturally high-contrast patination, boldly attracts attention of shoppers. Visually arresting, and designed to standout.
- Prestige Presentation: Cantilevered contours and illuminated product presentation makes the product appear to float, elevating their highly-coveted cosmetics.
- Store-Exclusive Gifting Service: A ‘Pandora’s box’ of customisable elements, inclusive of a choice of stationery items, from envelope through to cards, stickers and ribbons – delivering an elevated gift packaging concept and unboxing experience.
