Following the launch of its inaugural store in Lakeside, Essex in September 2020, Harrods has announced the opening of its next stand-alone H beauty destination in centre:mk, Milton Keynes.
The 29,000 sq.ft. space brings together a diverse portfolio of premium brands, must-have products and exceptional beauty services and experiences. The latest H beauty is an experiential wonderland where beauty addicts and novices alike can find their forever-favourites as well as some of the industry’s most forward-thinking and vibrant brands. This curated product offering, paired with expert-driven service and everchanging retail innovation, creates a new world for beauty enthusiasts to discover, enjoy and enhance their inner and outer wellbeing.
The opening demonstrates Harrods Beauty’s ambitious journey to bring Harrods leading beauty expertise, curation, and luxury shopping experience to new communities across the UK. Each store is developed with the local beauty community in mind, bringing the latest must-have products and experiences to local customers, often for the first time. Inclusivity, empowerment, and self-expression lie at the heart of H beauty’s ethos, and Harrods buying team, led by Annalise Fard and Mia Collins, has carefully curated a spectacular offering that empowers the H beauty community to explore and celebrate their self-identity through beauty.
Annalise Fard, Director of Beauty at Harrods, commented: “The latest H beauty opening at centre:mk marks another significant addition to the UK’s beauty retail landscape and I am absolutely delighted to be creating an exciting new destination for our beauty community. As well as opening the most beautiful retail destination, we are so excited to be meeting beauty lovers and experts across the local community and bringing them into the H beauty family.
The new H beauty store at centre:mk will house an array of luxury brands including Dolce & Gabbana, La Mer and Roja Parfums, as well as fantastic beauty services. At Harrods, we take great pride in knowing our beauty community and using our authority in the beauty space to ensure that the portfolio of brands and products across each H beauty store are tailored to suit the local customer, and this is reflected at H beauty center:mk with the array of beauty collections and services.”
H beauty Milton Keynes’ skincare offering showcases the sectors recent growth and innovation drive, ensuring that there is an effective and enriching product for every customer’s skin concern and daily routine, regardless of price point. Additionally, as the UK’s leading luxury fragrance retailer, Harrods intends for fragrance in H beauty to emulate the very best of what is offered in the Knightsbridge Beauty Halls. H beauty’s perfumed playground enables clients to both fall in love with new signature scents and rediscover long-standing favorites. H beauty also houses a plethora of innovative makeup and hair care brands designed to optimise your beauty routine and elevate your beauty game.
Mia Collins, Head of Beauty at Harrods “From new drops and cult buys to the most enduring icons, I’m delighted to bring the magic of Harrods Beauty to Milton Keynes and an even wider audience of UK beauty lovers. Our new store stays true to the H beauty DNA, and with the luxury of a larger space, it is a super-sized and super fabulous version of what we debuted in Lakeside!
Whilst our new store features iconic signatures such as Hari (our famous H beauty bear), a fantastic Champagne Bar and Playtable, it also offers a variety of new concepts and even more beauty-related experiences than before that will inspire and delight our customers as we seek to bring the ‘essence’ of Harrods Beauty to the area. I can’t wait to share a full line-up of exclusive and up-and-coming brands & products with the local community, unlocking the opportunity to enjoy a variety of vibrant and dynamic brands that aren’t available anywhere else in Milton Keynes.”
Kevin Duffy, Centre Director at centre:mk, added: “centre:mk proves to be a resilient destination that has continued to welcome key anchor brands throughout the pandemic. We constantly outperform footfall benchmarks reflecting the strength and depth of offer at centre:mk, which attracts guests from across the region.
“Our strategy at centre:mk is focused on exceeding customer expectations. As the most exciting concept to emerge in a fast-moving market, H beauty is an exemplar of our strategy in action. H beauty’s approach, line-up of brands and commitment to delivering a unique experience for visitors will be a significant addition to our retail offer moving forward.”
The store is framed by a series of dedicated boutiques by some of the biggest names in the industry, from Gucci Beauty’s floral and instantly recognisable décor and Dolce & Gabbana’s stylish beauty and fragrance offering to the luxury sunglass boutique, David Clulow. Throughout the store, customers will discover the Playtable; providing access to dry hair styling, makeup demonstrations and experiential product testing, the Skincare Station; offering bespoke consultations and treatments, and finally the Click & Collect boutique; available from 6th May, for customers who shop online at Harrods.com
Finally, come May 17th, H beauty offers beauty lovers the perfect plan to sit, sip and reunite with friends at The Champagne Bar, a 44-seat social space with a decadent menu of patisserie and cocktails created by Harrods famous food and beverage team.