Widely considered to be a beauty insider’s best-kept secret and known as being one of the country’s leading experts in skin having treated Oscar winners, A listers, models and the top beauty editors, Dr Sam Bunting is passionate about making expert skincare advice more accessible and believes in transformation stating ‘when you change your skin, you change your life.’
Dr Sam’s launched into the latest Sephora store in Newcastle and onto the Sephora.co.uk last site month and has already outperformed all targets – selling out of their hero SKUs in the first 2 weeks.
Dr Sam’s will be popping up at the Westfield White City on 31st October through to 3rd November. As part of the pop up, consumers will get to experience the multi-award winning skincare line, get expert skincare advice from the Dr Sam’s team and will have a chance of winning a selection of prizes in the Dr Sam’s ‘unlock the secret to flawless skin’ lockers, which have been specially designed and built by the team at Backlash for the brand’s first foray into retail pop ups.
As part of the pop up launch, Dr Sam’s will also be unveiling their new and improved AI powered ‘Routine Finder’ which will ask a short series of questions on your current skincare concerns before prescribing you with a tailored routine to transform your skin. The specially designed skin analysis tool has taken over a year to build, and can measure and review the skin in detail. The updated Routine Finder tool also includes a NEW skin coach to track and measure the progress in the 7 key areas of skin concerns, including radiance, texture, wrinkles and redness and will be on show for its first reveal to consumers at the Dr Sam’s pop up.
Driven by a desire to create an easy-to-navigate system of cosmeceutical products that parallel the results-oriented style of her clinical practice, the brand launched with the multi award-winning Flawless Cleanser, a consistent editors’ favourite some 6 years after launch. The Dr Sam’s Skincare line is now a complete, but compact, product range based on 4 pillars: Cleanse, Activate, Hydrate and Protect. It targets skin health with the right ingredients, in the right combination at the right concentration to combat the signs of ageing and problem skin issues such as blemishes, pigmentation and redness.
The range includes Flawless Cleanser, Flawless Moisturiser, Flawless Daily Sunscreen SPF 50, Flawless Brightly and Nightly Serums, Flawless Lip (tinted and original), as well as the now viral and much-loved Flawless Neutralising Gel and Flawless Moisturiser Intense, as well as the latest innovation: Vitamin C NAD+ Serum. The range features active ingredients like niacinamide, Granactive Retinoid, and squalane, but it’s the brand’s hero ingredients azelaic acid, ectoin and sunflower shoot extract (SSE) that are propelling the brand forward as a real pioneer in today’s skincare market.
Victoria Campbell, Managing Director at Dr Sam’s says; ‘Sephora was the natural choice for us given its positioning that embraces innovation, diversity and inclusion. As an accessible luxury brand that focuses on education for all/ spilling the secrets from her Harley St Clinic, and Sam’s drive for bringing the latest buzz-worthy ingredients into her formulas, we believe there is a great fit between the Sephora customer and Dr Sam’s. We are in the top 10 fastest growing brands on social with the majority of our customers discovering the brand through TikTok, so to launch in the buzziest beauty retailer felt like the perfect partnership. We’re excited that Sephora in-store customers will be able to access our new expert AI-powered skin scanner and routine finder to remove the guesswork and find the right solutions for them.”
Managing Director at Sephora UK, Sarah Boyd says; “We are thrilled to be stocking Dr.Sam’s award-winning, science-led skincare exclusively at Sephora UK as part of our commitment to providing our customers with new disruptive and exciting brands. Dr.Sam is not only one of London’s leading dermatologists but has also become a trusted voice of authority in the skincare world. We are very excited to add the brand to our curated skincare portfolio, and have no doubt that her products will be flying off the shelves across the UK!’
