Landsec has announced that Italian luxury fashion brand Armani has opened its first-ever outlet in Essex at Braintree Village, in line with non-essential retail opening across the country.

Spanning 1,889 sq ft, the new Armani store is next to Polo Ralph Lauren, joining other leading designer brands such as Calvin Klein, Tommy Hilfiger, and Timberland all operating within Braintree Village.

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Founded in Milan in 1975 Giorgio Armani, today Armani is a world-leading luxury brand recognised for its contemporary elegance and sophisticated designs. Braintree Village visitors are now able to shop the iconic Italian fashion brand with up to 35% off the RRP across the store.

Armani’s signing at Braintree Village is the first for the outlet in 2021, following the 11 new stores that joined the destination last year. 

Bruce Findlay, Landsec’s Managing Director, Retail, commented: “Across our outlet portfolio, designer brands are an important part of the offer, and provide another compelling reason for our guests to visit us. As a globally respected name, Armani is a brilliant addition to our array of internationally recognised and independent names at Braintree Village, complementing the existing luxury offer in our retail line-up. We are very pleased Armani have chosen Braintree Village, and to be safely welcoming customers back to our destination.”