Boux Avenue, the cool British lingerie, nightwear and swimwear brand that’s making waves across the press and social media has just signed a 10-year lease to occupy space at Manchester Arndale, marking an exciting expansion for the brand into the North West’s most visited retail destination.
Boux Avenue will occupy a prominent 2,765 sq ft unit on New Cannon Street near to Sephora, which is set to open later this summer, offering it high visibility and strong footfall from Manchester’s beauty and fashion shoppers.
The new space will bring Boux Avenue’s signature in-store experience to Manchester shoppers, including their renowned expert bra fittings, luxurious fitting rooms, and a wide array of exquisite lingerie including their viral strapless and push up bras, plus swimwear and the softest nightwear. Designed in London, Boux Avenue has built its reputation not only on the beautiful detailing and luxurious femininity of its products, but also on their quality, comfort and fit, offering an inclusive size range, all at an accessible price.
Zoe Price-Smith, Chief Design & Product Office at Boux Avenue stated:
“Shoppers in the North West are justifiably famous for their sense of style, so we’re delighted to be bringing Boux Avenue’s signature brand of ‘cute meets sexy’ lingerie, swimwear and nightwear to Manchester Arndale and can’t wait to open our doors later this Summer.”
With over 25 stores across the UK, Boux Avenue continues to blend high-street accessibility with boutique-level service. Its new prime retail space at Manchester Arndale follows the recent arrivals of fellow fashion favourites Alo Yoga, Arc’teryx and Represent to the city.
Steve Gray, Head of European Retail Asset Management at Global Mutual, added: “Boux Avenue is a standout name in the UK retail landscape, and we’re thrilled to welcome them to Manchester Arndale for their latest location. Their arrival will further enhance our varied mix of fashion and lifestyle brands, and we know our visitors will welcome the addition.”
