The Mercers’ Company has announced that Bloom Perfumery, the famous London perfumery, has relocated within Covent Garden. Opening a larger location within The Yards, and accommodating the brand’s significant growth and popularity, Bloom Perfumery’s new flagship store is triple the size of its previous site.
Bloom Perfumery selected The Yards’ 2,900 sq ft 4 Slingsby Place site, relocating from Langley Court, to accommodate the influx of visitors the store receives, as well as the brand’s growing collection of fragrances. With over 60 brands and more than 1,000 perfumes, Bloom Perfumery boasts an impressive selection of fragrances, with 80% of the brands being exclusive to the perfumery in the UK. Showcasing a range of independent, exclusive, and niche fragrances, Bloom offers visitors a bespoke shopping experience with specialists on hand to assist visitors in selecting the perfect perfume.
The perfumery has called Covent Garden home for over a decade and its recommitment to the area and specifically its relocation to The Yards, cements the destination’s position as the leading location for premium lifestyle brands. As the largest independent perfume store in the UK, Bloom Perfumery sits amongst a complementary line-up of leading retailers at The Yards, including Space NK, The White Company, lululemon, and Reiss.
A spokesperson from Bloom Perfumery commented: “Having outgrown our Langley Court space, it was necessary that we found an established location in Covent Garden to accommodate our growth in demand and evolving brand. Situated amongst a curated line-up of first-rate global and UK names in fashion and beauty, The Yards’ 4 Slingsby Place was the ideal next step for Bloom Perfumery where we could continue to flourish, allowing us to stock up to 100 carefully chosen brands.”
On behalf of the Mercers’ Company, Jamie Thipthorpe, Asset Management Director at CBRE added: “Bloom Perfumery’s selection of The Yards to facilitate the next stage of the brand’s expansion speaks to the confidence that retailers have in the destination. Popular amongst locals and visitors alike, Bloom Perfumery’s unique offering and personalised experience introduces an additional reason to visit The Yards. Whether you are picking up a quick gift for a loved one or planning a full day out in the West End, The Yards’ all-day retail and F&B offering is unmatched.”
As the latest opening within The Yards, Bloom follows a series of brand investments last year, which saw the destination welcome brand-new, upsized locations for lululemon and Space NK,
and introduce Nobody’s Child and Whistles to the area. Further strengthening the Long Acre line-up in 2025, Abercrombie & Fitch is set to open its latest store within The Yards later this year.