Braintree Village has announced that premium womenswear brand, Mint Velvet, will be joining its retail lineup on 9th July. The 1,894 sq ft store will be located next to Polo Ralph Lauren.
Founded in 2009, the brand is renowned for its concept of relaxed glamour – a contemporary, feminine style that interprets the latest trends into versatile, flattering shapes.
The new store at Braintree Village will showcase the brand’s signature collections, including clothing, footwear, and accessories, all at up to 60% off the RRP.
Josef O’Sullivan, Centre Director at Braintree Village, said: “We’re always looking to enhance our retail mix with brands that genuinely resonate with our guests, so welcoming a highly requested, contemporary brand like Mint Velvet to our centre is a significant milestone for us. We look forward to welcoming guests when Mint Velvet opens this July.”
The arrival of Mint Velvet follows the opening of Whistles, Hobbs and Phase Eight in May; their 2,366 sq ft store unites the three heritage womenswear brands under one roof. Next month, ProCook is set to reopen following a refurbishment, with its latest store design.
