Just in time for summer, Brazilian fashion brand FARM Rio has opened a vibrant new pop-up boutique at Bicester Village, offering a 40% discount across the store – plus an exclusive edit of full-price pieces from its latest collection.
Opened on the 10th of July, FARM Rio will be at the premier luxury designer outlet shopping destination Bicester Village, in Oxfordshire, just under one hour from London. An open-air, pedestrianised setting with more than 150–160 boutiques of top British and international lifestyle brands in a relaxing atmosphere – ideal for a day of discovering great finds.
The space brings FARM Rio’s signature tropical flair to the UK’s premier luxury outlet destination. Think bold prints, flowing silhouettes, and artisanal detailing – all showcased within a beautifully designed setting that mirrors the brand’s nature-inspired aesthetic, including tropical wallpaper by long-time collaborator Dominique Jardy.
FARM Rio joins an impressive lineup of labels such as Valentino, Kenzo, Loewe, and Calvin Klein, offering 40% off all items in-store. Shoppers can expect a wide selection of the brand’s signature maxi dresses, matching sets, graphic tees, and artisanal styles from the Spring/Summer 2025 collection and previous collections.
Despite the outlet setting, the space recreates the full FARM Rio experience, featuring nature-inspired design details like the tropical wallpaper by long-time collaborator Dominique Jardy, all in harmony with the village’s green surroundings and charming walkways. For those looking for something new, the store also includes a curated section with full-price pieces from the latest collection.
The pop-up is open until the 30th of October, daily from 9am to 9pm (Sundays 10am to 7pm) at Bicester Village, 50 Pingle Drive, Oxfordshire, OX26 6WD.
