Victoria Leeds, owned and operated by Redical, has announced that facial fitness brand FACEGYM has signed for its second standalone studio in the UK outside of London, representing another step in the destination’s commitment to providing a truly diversified and unique tenant mix.
The 1,772 sq ft studio, located in Victoria Gate, has been designed to deliver FACEGYM’s signature high-energy, immersive massage concept to one of the UK’s leading retail hubs. The brand will offer clients unique, non-invasive facial workouts, combining advanced massage techniques, cutting-edge technology and performance-led skincare to lift, sculpt and strengthen the skin. With expert trainers, personalised treatments and the brand’s award-winning skincare range, the studio brings a fresh approach to self-care in the heart of Leeds.
The milestone signing speaks to Victoria Leeds’ status as a leading lifestyle hub with a committed, engaged, and affluent consumer base. The new addition reflects the growing demand for science-backed beauty and wellness experiences across the UK, and demonstrates Victoria Leeds’ ability to deliver beyond a traditional retail and F&B offer.
James Edmondson, Asset Manager at Redical, commented: “FACEGYM comes at a transformative time for Victoria Leeds, as we continue to branch out and diversify our tenant mix to a degree that sets us apart from the rest. This firmly reflects our position as a prime pitch for brands that want to expand outside of London, as we remain not only a place to shop but also a premium lifestyle choice.”
Angelo Castello, CEO at FACEGYM, added: “We’re incredibly excited to bring FACEGYM to Leeds and to open in the beautiful Victoria Gate. The city has a thriving beauty, wellness, and retail scene, making it the perfect location for our next studio. We’ve seen growing demand from customers across Yorkshire, and we can’t wait to introduce even more people to the benefits of facial fitness.”
Zahrabibi Kachra, CEO of Today Forever, the franchisee partner behind FACEGYM Leeds, said: “We believe health and wellbeing is more than a trend – it’s a lasting shift in the way people choose to live. At Today Forever, our mission is to help people feel healthier, happier, and more confident in their own skin. FACEGYM perfectly embodies that vision. It offers a truly differentiated experience that combines innovation, performance and self-care, empowering people to invest in themselves in a way that delivers both visible results and lasting confidence.”
