As physical retail evolves, design and experience have become more powerful tools than ever. The Creative Retail Awards have recognised the retail industry’s best companies and talent since 2018. With categories including sustainable solutions, omnichannel innovations, VM schemes, POP/POS, shopfitting and Store Design, the Awards recognise talent across the full spectrum of retail design and display.

This year’s jury independently judged a total of over 600 entries from suppliers, designers and retailers taking part from around the world. The shortlist was announced to great fanfare in September with the video announcement being viewed over 3700 times on YouTube alone.

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Despite travel restrictions, a record number of tickets were sold for the 2021 awards ceremony which took place at Proud Embankment on the 14th of October.  The doors opened at 6 PM with a drinks reception hosted by returning Headline Sponsor Kesslers and was attended by a selection of suppliers, designers and a broad range of retailers. The big night followed our unique take on an awards ceremony that blends networking with an informal party atmosphere celebrating the diversity in our industry.

Each award announcement gives the shortlisted entrants a chance to walk away with a Highly Commended or Winner’s trophy in front of a supportive crowd of industry peers. Winners this year included retailers such as Timberland, Liberty London, Harrods, Modivo, Wembley Park, Selfridges and Samsung. The ceremony closed with the announcement of the Judges Choice award which this year went to Anya Hindmarch for their ‘I Am A Plastic Bag’ sustainability scheme.  You can view the full shortlist, Highly Commended announcements and overall category winners below.

As the 2021 awards come to a close we are delighted to announce that the 2022 Creative Retail Awards are now open for entries.  Retailers are once again invited to enter free of charge.  To view the categories please visit www.creativeretailawards.com

WINNERS & HIGHLY COMMENDED 2021

Sustainable Display
Sponsored by Antalis

Central Embassy  – ANIMA MUNDI – Soul of the World
In Collaboration with: Central Group and Mulyana

Anya Hindmarch – I Am A Plastic Bag 
In Collaboration with: StudioXAG

Country Road – Spearheading Sustainability – HIGHLY COMMENDED
In Collaboration with: HMKM

Woolworths South Africa – One Bottle = One Bauble = Hope
In Collaboration with: VM Central, Essay Gifts, Bad Weather and Woolworths In House Agency.

WINNER:
Anya Hindmarch – I Am A Plastic Bag 

In Collaboration with: StudioXAG

Anya Hindmarch – I Am A Plastic Bag

POP/POS 
Sponsored by Stylo

Currys PC World – Christmas Peak
In Collaboration with: ITG and Currys PC World 

Fanta Halloween Train
In Collaboration with: Adare International and Smurfit Kappa

FULFIL – WOW POS units
In Collaboration with: Barrows

L’Oreal Victor & Rolf Christmas – HIGHLY COMMENDED
In Collaboration with: Kesslers International

Revolution Beauty Superdrug Signature Display
In Collaboration with: arken POP International Ltd

WINNER:
Revolution Beauty Superdrug Signature Display
In Collaboration with: arken POP International Ltd 

Revolution Beauty

Seasonal or Temporary Display 
Sponsored by Proportion London

Unilever displays for Auchan – Christmas Marketplace Experience – Knorr, Hellmann’s and Glóbusz
In Collaboration with: Indicia Worldwide

Fenwicks Bond Street – Christmas Windows
In Collaboration with: Propability & Flourish Trading

Liberty – Peace, Love & Liberty
In Collaboration with: StudioXAG

The SM Store – It’s Christmas at SM

Gap – Holiday – HIGHLY COMMENDED
In Collaboration with: KGK Genix

WINNER:
Liberty – Peace, Love & Liberty
In Collaboration with: StudioXAG

Bar & Restaurant Design 
Sponsored by Hospitality & Leisure News

14 Hills
In Collaboration with: McCue and Robert Angell Design International

Bread Ahead
In Collaboration with: The Yard Creative, Quintain, and Bluecrow Projects

Norma
In Collaboration with: Rosendale Design and Chef Ben Tish

Sam’s Riverside – HIGHLY COMMENDED
In Collaboration with: DesignLSM 

Brook House
In Collaboration with: Brace Studio

WINNER:
Bread Ahead
In Collaboration with: The Yard Creative, Quintain, and Bluecrow Projects

Graphics, Signage and Wayfinding
Sponsored by Blaze Signs

Debenhams Kley
In Collaboration with: Stylo

Loaf – Bristol Shack

Global Media Outdoor – Strathclyde Partnership for Transport
In Collaboration with: arken POP International

XYZ Storage Rebrand – HIGHLY COMMENDED
In Collaboration with: Ampersand Studio Inc.

Ecco Zurich
In Collaboration with: TRC Ltd and ecco Brand

WINNER:
Loaf – Bristol Shack

Surfaces & Finishes
Sponsored by Antalis

adidas – Parlez educational CDU – HIGHLY COMMENDED
In Collaboration with: Kesslers International

Hamleys Frozen II Castle and Theming
In Collaboration with: Propability & Flourish Trading 

Phaidon Luxury Book Stand
In Collaboration with: Kesslers International and The Haas Brothers

Vype Inspiration Store
In Collaboration with: Landor & FITCH

Harrods Beauty Hall
In Collaboration with: The GA Group

WINNER:
Harrods Beauty Hall
In Collaboration with: The GA Group

VM Scheme
Sponsored by HOL Group

Woolworths South Africa – Jungle Bells 

Benefit Cosmetics & John Lewis – Hello Happy Foundation Window Display
In Collaboration with: arken POP International Ltd

Fenwick – Pink Spring/Summer Campaign
In Collaboration with: Propability & Flourish Trading

Ralph Lauren – Spring Kites
In Collaboration with: Stylo

The Rolling Stones – Flagship Store – HIGHLY COMMENDED
In Collaboration with: Stylo

WINNER:
Fenwick – Pink Spring/Summer Campaign
In Collaboration with: Propability & Flourish Trading

Innovative Display Product
Sponsored by Arken POP

Footlocker – Nike React Element 55 Launch at Footlocker, Milan
In Collaboration with: Office Twelve

Casa Portuguesa do Pastel de Bacalhau

The Rolling Stones – Flagship Store
In Collaboration with: Stylo

Charlotte Tilbury Magic Cream Display
In Collaboration with: Triplar Ltd 

adidas London Flagship Store – HIGHLY COMMENDED
In Collaboration with: Intermarketing

WINNER:
Footlocker – Nike React Element 55 Launch at Footlocker, Milan
In Collaboration with: Office Twelve

Omni-Channel Experience
Sponsored by 365 Retail

B&Q Seamless Payment
In Collaboration with: TCS OmniStore

Modivo – how a stationery store becomes a phygital format – HIGHLY COMMENDED
In Collaboration with: Nanovo

Pernod Ricard – Absolut Wall Display
In Collaboration with: Kesslers International

Selfridges – The Instagram Edit
In Collaboration with: Seen Displays

WINNER:
Selfridges – The Instagram Edit
In Collaboration with: Seen Displays

Lighting Design
Sponsored by Gardeners

SKP – Shin Kong Place South
In Collaboration with: Light.iQ in partnership with Studio Illumine, Sybarite and Gentle Monster

Comur – Obidos Store

Molton Brown – Bluewater
In Collaboration with: Fagerhult Lighting and Dalziel & Pow

Mundo Fantaěstico da Sardinha Portuguesa

Tekzone Tron Lighting – HIGHLY COMMENDED
In Collaboration with: Unibox and Grapes Design

WINNER:
SKP – Shin Kong Place South
In Collaboration with: Light.iQ in partnership with Studio Illumine, Sybarite and Gentle Monster

Shopfitting/Fit-Out
Sponsored by NAS

Central England Co-op – Redesigned Boley Park Food Store – HIGHLY COMMENDED
In Collaboration with: Various

Save the Children – Urban Proposition

Smartech Flagship Store Selfridges + The Bike Shop by Smartech + Playhouse by Smartech 

Harrods Beauty Hall
In Collaboration with: The G.A Group

TBK Design – Tiles & Baths Direct Flagship Store
In Collaboration with: je+1

WINNER:
Harrods Beauty Hall
In Collaboration with: The G.A Group

Technology
Sponsored by Kesslers

Lotte Supermarket Vietnam – Contactless Sampling for Unilever brand, closeup – HIGHLY COMMENDED
In Collaboration with: Indicia Worldwide and Alta Media, Vietnam

Modivo – how a stationary store becomes a phygital format
In Collaboration with: Nanovo

Pernod Ricard – Absolut Wall Display
In Collaboration with: Kesslers International

Tailored Brands – Mobile Body Scanning In-store
In Collaboration with: 3DLOOK

WINNER:
Modivo – how a stationary store becomes a phygital format
In Collaboration with: Nanovo

Pop-Up Store 
Sponsored by BDS

Cartier – Clash de Cartier – Selfridges
In Collaboration with: L’Atelier Five and Selfridges

Coach X Jean-Michel Basquiat – HIGHLY COMMENDED

Room for Tea Exhibit
In Collaboration with: Chaimi Design Studio, CrowdArt, Yaxin Bai, Dingding Hu, Projject, Mengyao Ye, Fenghe Luo, Gongkan(Kantapon Metheekul)

Majid Al Futtaim – Something Like THAT  

Revolution Beauty Pop Up
In Collaboration with: arken POP International Ltd

WINNER:
Cartier – Clash de Cartier – Selfridges
In Collaboration with: L’Atelier Five and Selfridges

Store-in-Store or Concession
Sponsored by Mega Creative

Fiskars – Wedgwood, Waterford and Royal Copenhagen luxury concessions
In Collaboration with: Studio Found

Harrods – Heathrow Terminal 5 Orlebar Brown pop up Summer 2019
In Collaboration with: TRC Ltd and Orlebar Brown

Blow Bar Co at David Jones – Sydney, Australia – HIGHLY COMMENDED
In Collaboration with: Lex Design Agency

Barbour – Flourishing Florals
In Collaboration with: Stylo

Selfridges – AWGE
In Collaboration with: Seen Displays

WINNER:
Selfridges – AWGE
In Collaboration with: Seen Displays

Food Beverage & Supermarket Design 
Sponsored by Graphica Display

Asda Sustainable Store Trial
In Collaboration with: CreativeRace

Longo’s Liberty Village
In Collaboration with: Ampersand Studio Inc

O Mundo Fantástico da Sardinha Portuguesa 

The Bristol Loaf – HIGHLY COMMENDED
In Collaboration with: Phoenix Wharf

Glenfiddich – Glenfiddich Grand Cru
In Collaboration with: Kesslers International

WINNER:
Longo’s Liberty Village
In Collaboration with: Ampersand Studio Inc

Independent Store
Sponsored by Hangers of London

Ellis & Killpartrick – Cheltenham
In Collaboration with: C-Inside, D Shopfitting & HSA Manufacturing

Wembley Park Market – HIGHLY COMMENDED
In Collaboration with: The Yard Creative, Quintain and mRktmRkt 

Majid Al Futtaim – THAT

Dermalogica – Bluewater Store
In Collaboration with: Lime Blue, Dalziel and Pow and Bluewater Shopping Centre

MacGregor & MacDuff – Flagship Store

WINNER:
Majid Al Futtaim – THAT

Retail Experience
Sponsored by SDEA

Balabala 
In Collaboration with: Dalziel & Pow

Lyle & Scott Edinburgh Flagship Store
In Collaboration with: Office Twelve

Magenta Experience Centre – Deutsche Telecom x T Mobile – HIGHLY COMMENDED
In Collaboration with: art1st design studio

Mundo Fantástico da Sadinha Portugues

Samsung KX

WINNER:
Samsung KX

Overall Store Collaboration
Sponsored by Kesslers

AT&T – Dallas Experience Store
In Collaboration with: Twenty Four 7

Central England Co-op – Redesigned Boley Park Food Store – HIGHLY COMMENDED
In Collaboration with: Various

Dermalogica – Bluewater Store
In Collaboration with: Lime Blue, Dalziel and Pow, Bluewater Shopping Centre

Tekzone Tron Lighting
In Collaboration with: Unibox and Grapes Design

Wembley Park Market
In Collaboration with: The Yard Creative, Quintain and mRktmRkt

WINNER:
Wembley Park Market
In Collaboration with: The Yard Creative, Quintain and mRktmRkt

Store Design of the year
Sponsored by Retail Focus

FLANNELS Oxford Street Flagship
In Collaboration with: Pconp

Pets at Home New Store Concept, Stockport
In Collaboration with: Briggs Hillier

Timberland Carnaby Street
In Collaboration with: Dalziel & Pow

Twinings Strand Flagship Store Experience – HIGHLY COMMENDED
In Collaboration with: Dalziel & Pow

Christian Louboutin – From Draft To Craft
In Collaboration with: StudioXAG

WINNER:
Timberland Carnaby Street
In Collaboration with: Dalziel & Pow

Supplier of the year – Based on website votes
Sponsored by Creative Design & Display Connections

WINNER: KESSLERS INTERNATIONAL

Judges Choice Award
Sponsored by Mega Creative

WINNER:
Anya Hindmarch – I Am A Plastic Bag
In Collaboration with: StudioXAG

VIEW THE 2021 WINNERS BROCHURE HERE

ENTER THE 2022 CREATIVE RETAIL AWARDS HERE

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