Virgin Atlantic Holidays is expanding its retail network into London with the opening of a new flagship store at Battersea Power Station, marking a major milestone in the brand’s retail expansion and bringing its premium holiday expertise to one of the capital’s most iconic destinations.
Opening later this year in the restored Grade II listed landmark, the store has been designed to inspire customers at every stage of their holiday journey. From luxury escapes, multi-centre adventures, family holidays or once-in-a-lifetime experiences, customers will enjoy personalised, expert advice from dedicated travel specialists, creating bespoke long-haul holidays individually tailored to their interests.
The opening represents a significant investment in Virgin Atlantic Holidays’ retail strategy and forms part of the brand’s ambition to become the premium long-haul holiday provider of choice. With its landmark setting, riverside location and strong retail and leisure mix attracting thousands of visitors each week, Battersea Power Station provides the perfect home for the flagship store, allowing Virgin Atlantic Holidays to connect with more customers seeking expert guidance and inspiring travel experiences.
Dave Geer, Chief Commercial Officer, Virgin Atlantic, commented: “We’re incredibly excited to open our first London flagship store at Battersea Power Station. It’s a landmark destination that perfectly reflects the ambition behind Virgin Atlantic Holidays as we continue to evolve our retail experience. Whether customers are dreaming of a Caribbean escape, an unforgettable road trip across the USA or an adventure in Phuket, our travel experts are there to help create holidays that are as unique as the people taking them.
“We know that when customers are planning a significant holiday, there’s something special about sitting down with an expert who can inspire you, share their knowledge and help turn an idea into an unforgettable trip. Our Battersea Power Station flagship will bring that experience to life in a bold new way and represents an exciting next chapter for Virgin Atlantic Holidays in London.”
Guy Smith, Senior Commercialisation Manager at Battersea Power Station Development Company, said: “Our partnership with Virgin Atlantic Holidays began last year with a successful summer takeover campaign, and we’re delighted to build on that momentum with the opening of the brand’s new flagship store at Battersea Power Station later this year.
“Virgin Atlantic Holidays will be a fantastic addition to our retail line-up, giving visitors the opportunity to start planning their next getaway while also enjoying the great mix of shops, bars, restaurants and leisure venues now open across the riverside neighbourhood.”
The Battersea Power Station store will be supported by dedicated local marketing activity and partnerships designed to build awareness and encourage customers to discover the store. Virgin Atlantic Holidays is also on the lookout for talented salespeople with a passion for customer service to join our team. Please click here for more information.
