Cadogan has announced that athleisure brand Varley will open its first European store at 110-112 King’s Road in summer 2023. The brand, founded by Lara and Ben Mead in Los Angeles in 2015, is known for creating classic, stylish, and functional clothing for women, championing quality and community.
The 2,203 sq. ft store has been signed on a five-year lease and will hold a prominent position on King’s Road, joining recent arrivals Lampoo, Reformation, and self-portrait. Varley’s contemporary collections are designed to enhance workouts, featuring patented technologies and custom fabrics. In-store events inspired by an active lifestyle are also expected.
Lara Mead remarked, “Opening our first store in Chelsea is an important moment for Varley. We wanted to make a statement about our commitment to being here in the UK, especially as the market for contemporary wear in the UK and Europe continues to grow. The store that we have taken is just beautiful, with the most amazing windows. Then there’s the fascinating history of the King’s Road – it is an amazing place to open our flagship.”
James Stoll, Director of Asset Management at Cadogan, commented, “We look forward to welcoming Varley and its LA energy to the King’s Road. They will complement Cadogan’s growing portfolio of innovative retail brands seeking their first prime physical space to connect with their communities in strong neighbourhood locations. Their decision to open their first European store in Chelsea demonstrates the strength of the King’s Road as a vibrant shopping and lifestyle destination.”
Retail lettings advisors CBRE and Nash Bond are working with Cadogan on the project.
