As retailers nationwide grapple with changing consumer behaviours and the evolving role of brick-and-mortar, Tommy Bahama is charting a new course that blends hospitality, lifestyle, and experiential retail in an inviting way. The Tommy Bahama Marlin Bar redefines the retail and dining experience, combining a relaxed, island-inspired atmosphere with a fusion of shopping and hospitality. Each location features a lively bar serving signature cocktails and shareable plates, complemented by an expansive patio for indoor-outdoor dining. Adjacent to the restaurant, a curated retail space showcases Tommy Bahama’s signature collections, including men’s and women’s sportswear, activewear, swimwear, and home décor.
Working closely with Seattle-based architecture firm Graphite Design Group, Tommy Bahama’s newest Marlin Bar is more than a store; it’s a destination that invites customers to slow down, linger, and engage with the brand in a fresh way. The concept combines casual dining, a full-service bar, and curated retail under one roof, reflecting Tommy Bahama’s commitment to redefining traditional retail through immersive, hospitality-driven experiences.
By integrating Tommy Bahama’s signature aesthetic into each space, Graphite helped create a welcoming, cohesive environment that enhances the brand’s casual luxury appeal. Thoughtful design solutions ensure smooth transitions between dining and retail, reinforcing the brand’s vision of effortless island living.
This concept comes at a time when consumers crave connection and comfort. The Marlin Bar delivers both, offering shoppers the chance to sip, shop, and savor while stepping into the laid-back spirit of “island life” central to the Tommy Bahama ethos.
Graphite is currently working on multiple new Tommy Bahama locations across the country, showcasing how retailers are reimagining physical stores as immersive, hospitality-infused destinations. This model responds directly to evolving consumer expectations, where experience, atmosphere, and emotional connection matter as much as the product itself.
