SHEIN and Klarna are excited to be hitting the road together on their immersive ‘In Pink We Trust’ tour bus this September.

Stopping off at key shopping destinations across the country including London, Birmingham and Manchester, visitors will be able to experience the world of SHEIN by discovering new knitwear, denim, partywear and accessory collections in the decadent walk-in wardrobe.


The outside terrace is set to be a haven for homeware, providing interiors styling inspiration with an exclusive showcase of SHEIN’s new home decor and appliances ranges. What’s more, guests will be treated to luxury pampering in the custom built Glam Stop with complimentary manicures and hair styling sessions using the latest SHEGLAM range. Those in need of a sugar hit can enjoy free popcorn and candy floss from the dedicated sweet stall.

The fun doesn’t stop there as throughout the three day activation shoppers will have the opportunity to win prizes via the SheGLAM ‘Spin to Win’ and retro arcade grabber, with tech gadgets and beauty buys up for grabs. Additionally, the first 100 visitors to each location will receive a complimentary goodie bag filled with pink powered treasures.

Plus, if you’re in need of some expert style know-how, HELLO! Fashion Monthly’s Editor, Jill Wanless will be hosting ‘Trends at Twelve’, talking all things fashion by styling up her favourite SHEIN looks. DJs Kat Brown Sugar, Emma Rose and Latoya Reisner will be on the decks providing music throughout the day.

Cui He, SHEIN’s Director of Europe said: “Here at SHEIN we put our customers at the epicentre of our business and pride ourselves on making style truly accessible for everyone. We can’t wait to meet our valued community in person to share our new collections and engage our customers in our #SHEINTHEKNOW campaign”

Megan Gokey, Klarna’s Head of Marketing North America, UK and Ireland said: “We are so excited for the #SHEINxklarna pop-up as we step into autumn. Online retail has soared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our wardrobes and a packed weekend full of events!”

The SHEIN X Klarna ‘In Pink We Trust’ tour bus will be popping up at:

London, Crispin Place, Spitalelds. London E1 Wednesday September 20th
10am – 5pm

Birmingham Bullring, Rotunda Square Friday September 22nd
10am – 5pm

Manchester, Spinningfields Square, Saturday September 23rd
10am – 5pm