SEPHORA, the global beauty retailer, is set to open its first physical store in the UK today at Westfield White City in West London. After the unprecedented demand following the launch of its website and app last autumn, British customers will now be able to shop in-store across a space spanning over 6,000 square feet.

The store boasts next-generation design features that will enhance the retail experience for customers, such as soft geometric shapes, ambient lighting, textured finishes, and succulent greenery to create a warm and inviting atmosphere.


One of the highlights of the store is the Grand Beauty Hub where customers can experience a range of unique beauty services and treatments performed by in-house experts alongside brand professionals. This includes professional makeup services, comprehensive skin treatments, and passionate beauty advisors trained in Sephora’s best European stores, who will provide expert advice and knowledgeable service to customers.

Other features of the store include the first-ever Sephora Lip Bar in the UK, a Hot on Social corner consisting of the 10 most talked-about products on social media, the iconic Benefit Brow Bar, personalized gifting and gift wrapping, and a fragrance engraving service. The store will offer a product range of over 135 brands, with an unparalleled curation from the Sephora universe, including brands exclusive to Sephora UK, such as Makeup by Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Starrr, Vegamour, Skinfix, and Commodity.

To mark the opening, an exciting program of activities hosted by local icons has been developed for the opening week. Customers who visit the store on opening day will receive a free limited edition gift bag, and there will be a special guest performance and a masterclass by makeup founder Natasha Denona later in the day. Several masterclasses with brand experts including Tarte, Ilia, The Inkey List, and Huda Beauty experts will also be taking place throughout the week.

Sarah Boyd, UK Country Manager, expressed her excitement about the opening “After the launch of our website last autumn, we are thrilled to open our first SEPHORA store in one of London’s most vibrant shopping destinations. This new store will showcase SEPHORA’s best-in-class beauty expertise and provide unique services to UK customers, including makeup, skincare, haircare, fragrance, body, and personalized gifting. We cannot wait to welcome our first customers!”