This summer, Selfridges will offer a wedding experience for couples looking for a non-traditional ceremony in a venue like no other.

Over the last year, restrictions around ceremonies and receptions have halted or postponed over 150,000 couples’ plans – that’s over 60% of the number of weddings scheduled to happen in 2020. Newly engaged couples are struggling to find wedding venues, booked up far in advance.​ Emerging from this is a trend for alternative, more intimate celebrations. Not only will Selfridges offer a solution that responds to an unprecedented demand for wedding venues, but it will also consider alternatives for couples seeking non-traditional ways to celebrate their love.​

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A newly acquired wedding licence will allow ceremonies to be hosted in the grade II listed building on Oxford Street for a limited time this year, with three curated micro-wedding packages available. All packages will be centred around extraordinary Selfridges experiences that are special and inspiring, such as a wedding breakfast in Brasserie of Light, a private screening of a favourite film in The Selfridges Cinema or DJ set with Sink The Pink, and can be tailored to meet individual couples’ needs. The ceremonies will take place in a dedicated Wedding Suite on the fourth floor of Selfridges London, which will be made over for each wedding depending on the chosen package.

As part of resale initiative Resellfridges and Selfridges’ Project Earth commitment to explore circular retail models, The Corner Shop will see a wedding takeover this August, with a specially curated collection of vintage and pre-loved womenswear, menswear and accessories for the wedding party and guests as well as those getting married. The Wedding Shop will offer bespoke gift lists and through dedicated services, customers will be able to make appointments for everything from wedding day makeovers and styling appointments to custom-made floral arrangements and canapé consultations.

Rebecca Warburton, Selfridges Director of Events & Customer Experiences, says: “We’re driven by making our customers’ worlds brighter through unforgettable experiences. For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges. Bringing together some of our amazing experiences, we can’t wait to create custom packages in celebration of people’s love for each other.”

Enquiries and bookings for Weddings at Selfridges can be made from Tuesday 11 May. Contact weddings@selfridges.co.uk or visit the Experience Concierge at Selfridges London.

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