PUMA is the latest name to join London Designer Outlet. The 2,365 sq ft store is the company’s first outlet shop in London and will offer its wide range of trainers, sneakers, clothing and accessories.

London Designer Outlet is already host to several major athleisure brands such as Adidas, Converse, Bjorn Borg, Champion, The North Face, Asics, Skechers, Nike and New Balance.

Chris Winter / Wembley Park

Fouad Gross, General Manager of PUMA Retail Europe, said: “Wembley is known world-wide for sports & leisure and is an appealing London destination. As a global sports & lifestyle brand, PUMA is delighted to be opening a store in the London Designer Outlet in Wembley Park.”

The presence of another global brand will appeal to the many tourists to London Designer Outlet, as well as local residents and workers, and event goers. This summer, tax-free sales grew by +16.3 per cent year-on-year, emphasising how tourists are seeing the Wembley Park centre as an important part of their trips to London. Of the many international visitors from outside the EU, 30 per cent were Chinese including from Hong Kong and Taiwan.

Sue Shepherd, Realm’s General Manager for London Designer Outlet, said: “PUMA will be a great addition to our athleisure choices. We’re proud of the calibre of brands that we continue to attract and, as we pass our sixth anniversary, we can build further on our consistent trading track record and impressive tenant mix.”