ProCook opens the doors to its latest store on Thursday 23rd November, following continued plans to pursue UK retail expansion. The new store at atria Watford Shopping Centre in the Greater London area is the brand’s 60th store to open.

The bright and airy 2,000 sq ft store features ProCook’s full range of high quality products, from tableware and cookware to cutting edge knife ranges and new line of electricals. 

The new Watford store is the 7th for ProCook in Greater London and is creating 10 new jobs for the area.


Andy Kerr, ProCook Retail Director, said:  

“I’m pleased to announce that our latest opening coincides with a big milestone for ProCook as our 60th store. We can’t wait to bring the exceptional shopping experience we’ve become known for to atria Watford. We firmly believe in the value of physical retail stores and expanding our store portfolio plays a key role in our plans to strengthen our brand awareness in the UK. As we approach the Christmas season, our team is ready to welcome everyone from the local area who loves cooking and entertaining at home.”

Steve Gray, Head of European Retail Asset Management at Global Mutual, said:

“We are delighted that the ProCook team have chosen atria Watford to launch the company’s 60th store. As we approach the festive season, their range of kitchen and homeware will provide another great option for those shopping for gifts.

“The centre has seen strong leasing activity in recent months and ProCook’s milestone opening reflects the continued appeal of prime physical retail space.”

ProCook’s new store can be found at Unit 7, Lower Mall, Atria Watford, WD17 2UB and is open 9am-6pm Mondays to Saturdays, and 11am-5pm on Sundays.