Sloane Stanley has announced the arrival and debut bricks and mortar store for Prochaine, on the King’s Road this summer. The sustainability-conscious womenswear multi-brand pop-up store features a selection of environmentally responsible labels in one curated space.

Prochaine, the carbon neutral, sustainability-conscious womenswear brand, has launched on 340 King’s Road, showcasing a selection of brands until the end of August. Faithfull the Brand, De La Vali and Daily Sleeper, are just a few of the curated edits of responsible fashion labels available which reflect the brand’s mission to encourage consumers to shop guilt-free and responsibly.

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Katy Watson & Elizabeth Ehrman, Founders of Prochaine, said: “It is fantastic to make our debut bricks and mortar presence on the world-famous King’s Road. We are not only bringing new fashion labels to the area, but we are building awareness of our concept and highlighting that shopping responsibly and ethically is important. Sloane Stanley are trailblazers in their drive to incubate innovative and desirable brands to further success, and we are proud to fit in with the vast array of incredible designers, brands, and products on offer on the King’s Road this summer.”

Hannah Grievson, Property Director at Sloane Stanley, added: “Our seasonal pop-ups, such as the new ethical Prochaine store, are always a success within the local community. They provide points of uniqueness to the iconic high street, allowing consumers to discover new favourites, and brands to build on their fledgling bricks and mortar journeys. We support retailers with fitted-out spaces, whether they are independents or internationally renowned, to trade in a historical location which boasts so much heritage and cultural charm. We are proud of how our pop-ups continually compliment the tenant mix on the Sloane Stanley estate.”

The arrival of Prochaine follows the news that Ted’s Grooming Room, London’s ‘most authentic barbers’, is set to open at 283 Fulham Road by September, and will feature an eclectic 1920’s cinema themed décor.

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