Crocs has unveiled its revamped 34th Street destination store, marking the brand’s second major New York makeover in just four months. Following the launch of the Crocs Icon store on Broadway earlier this year, the 34th Street location now steps forward with a landmark redesign, bringing the latest evolution of the global Crocs concept to one of Manhattan’s busiest retail corridors.
The reimagined store commands a prime position on this iconic stretch, just a stone’s throw from the world-famous Empire State Building. This four-storey unit offers 6,300 sq ft (585 sqm) of retail space across two trading floors, making it one of the world’s largest Crocs stores.
Designed by long-term partners Briggs Hillier – the studio behind the Global Crocs Concept and the Crocs ‘Icon’ Concept, the redesign introduces an elevated customer experience and contemporary aesthetic that reflects Crocs’ growing cultural presence. A reworked spatial plan on both floors brings intuitive zoning and purposeful flow, weaving engagement, interaction, discovery and self-expression into every step.
On arrival, visitors are met with a digital archway and slatted atrium framing key launches and campaign stories where The Grinch currently steals the scene for the holiday season! Signature classic clogs line the perimeter of the ground floor, setting the stage for the brand’s most beloved icons, with the Fuzzy range at the fore.
At the heart of the store, dual Jibbitz Bars showcase an ever-growing library of iconic charms, accompanied by apersonalisation workshop nook where fans can personalise their Crocs side by side – underscoring Crocs’ belief in creativity as a shared experience. Limited-Edition Crocs and a recycling chute – encouraging customers to rehome their well-worn pairs – lead through to the rear cashdesk.
A digital lightbox and NYC mural guide customers up the escalator to the first floor where Lifestyle, Crocs @ Work, and Kids & Toddler footwear is presented on midfloor and perimeter displays that combine storytelling with product presentation. Here, you will find plenty of seating to trial footwear, take a moment to pause, and escape the hustle of 34th Street.
The Crocs Icon store on Broadway set the tone for the brand’s evolution in New York. The 34th Street store now continues that journey, with a refreshed fascia, updated materials and a reimagined flow – creating a confident, expressive space that further strengthens Crocs’ presence in the city.
