Frasers Group plc has opened the doors to its latest FLANNELS store in Hertfordshire. The luxury retailer continues with the commitment to investing in new physical locations throughout the UK.

Situated in Brookfield Retail Park, the 15,000 sq ft. site will house two floors of carefully curated men’s, women’s and junior luxury designer clothing and accessories from some of the most coveted luxury names in fashion, including Alexander McQueen, Balenciaga, Burberry, Off White and Versace.


Lauren Barrie, Head of Luxury Retail Development at Frasers Group, says: “Continuing the momentum from the opening of our flagship stores earlier this year, we’re really proud to open our next Regional boutique in the heart of Hertfordshire. As we continue to expand and develop our vision, the store brings to life the FLANNELS brand in a physical space – providing an engaging shopping destination, with the biggest brands in luxury fashion and contemporary streetwear all under one roof.”

James France, Head of Property at Frasers Group, says: “Since purchasing Brookfield Retail Park in 2019, we have invested significantly with the aim to breathe new life into the shopping destination, to offer a modern, aspirational shopping experience to the local customer. With the latest opening, FLANNELS brings a world-class luxury shopping experience to the retail park, with further plans from the group happening across the estate, which will come into effect in early 2022.”

With this latest opening, FLANNELS have a portfolio of over 55 stores across the UK. The opening follows the launch of FLANNELS’ Regional Flagship stores in Sheffield and Leicester, further cementing FLANNELS’ vision and ongoing commitment to bricks and mortar retail.