Global fashion brand MISSGUIDED has partnered with charity, Models of Diversity, to discover inspirational people to star in their next campaign.

The fashion brand is on a mission to empower all which led them to this collaboration to promote equality through the next generation of content creators and models to star in their campaigns.


The call is open to everyone and all you have to do is post a picture on Instagram with the hashtag #MISSGUIDEDXMOD for a chance to take part.

The brand is currently at the centre of a four-part, Channel 4 series- Inside Missguided: Made in Manchester. The series opened the doors to reveal what life really is like at the iconic fashion brand.


Models of Diversity is a registered charity and was created to promote equality and diversity for the public benefit by promoting greater diversity in the fashion, beauty and media industries.

They aim to include people of minority ethnic origin, older people, larger and smaller people, people with a disability and non-binary gender people as they are often under-represented in these areas.

Angel, Founder of Models of Diversity explained:

“Models of Diversity is delighted to be collaborating with Missguided – an established brand that embraces inclusion. We have been campaigning for 10 years to make full representation mainstream, so this is the perfect opportunity to promote diversity in fashion.”

Treasure Evans, Senior Creative & Campaign Manager at Missguided said:

“Missguided is really excited about partnering up with Models of Diversity. Female empowerment is at the heart of everything we do, especially our campaigns. It allows us to communicate with our audience and promote body positivity and reinforce the message that all women are beautiful.

MOD seemed like a great fit for us to partner up with and their ethics and their attitude towards female empowerment mirror ours. The campaign is going to be next level and I’m excited to give some people who deserve a platform that opportunity to shine.”

All you have to do is share a full body and face picture on Instagram using the hashtag #MISSGUIDEDXMOD to take part. As well as this, you must ensure that your picture doesn’t include any filters.

-You must also be available for casting calls (virtual or in Manchester) on the 15th/16th of September

-and available to come to Manchester for the shoot on the 23/24th September.

What are the benefits of being a part of this campaign?

You will be featured across all of Missguided’s social accounts and profiled on Missguided’s blog, Babezine.

You will also receive a £1,000 clothing voucher as well as having the opportunity to be a part of Missguided’s gifting programme too.