The newest Designer Room is the latest chapter of the multi-phase redevelopment that will see men’s fashion and accessories entirely relocate to the Second Floor, creating a central hub for menswear at Harrods.
Previously located on the Lower Ground Floor, this Designer Room houses unique and forward-thinking brands. There will be 12 dedicated boutiques for labels such as Givenchy, Off-White, Loewe and Moncler, while Craig Green, Dries Van Noten, Lanvin and Jil Sander will feature within a multi-brand space. Many more new and exciting brands will be launching in the space throughout spring and summer 2020.
Simon Longland, Head of Menswear, says: “The brand edit in the newest Designer Room is curated to complement the previously launched Men’s Designer Room, which takes a timeless, seasonless and trendless approach. With a variety of aesthetic perspectives, the new room presents a selection of highly celebrated brands all with a strong sense of their own identity and includes some of the most dynamic and influential designers in menswear today. The brands in this room will be evolving with the seasons to ensure that Harrods moves and adapts to changes in the menswear market.”
Designed by David Collins Studio, this Menswear Designer Room continues the boldness of Superbrands and the intricate detail of the first Men’s Designer Room. The design intention focuses on the room as a sleek, contemporary space that perfectly combines a refined, monochromatic scheme exemplified in its key stainless steel and Negro Marquina black marble elements, with textured detail and layers of blue emerging through leather cladding, coloured timber and stone. Monolithic, geometric and modern qualities are exemplified in the inlaid stone floor, which brings in a sense of continuity from the Men’s Superbrands destination in its combination of Carrara and Bardiglio marble.
The newest Menswear Designer Room will cover 1,800 sq m and will also feature two square pop-up spaces, each approximately 70 sq m, which will host a range of installations.