Marc Jacobs returns to London with the opening of its Regent Street flagship – the largest boutique outside of the United States.

Accented with bright pink neon signs and featuring a custom-built photo booth, the 2666sqft store is the first location in the country where clients can discover Marc Jacobs ready-to-wear, including the monogram collection first seen on the runway for AW21.

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Beyond clothing, the new store is the ultimate destination to shop the full lineup of small leather goods, jewellery, footwear, and signature bag styles – including the tote bag and the snapshot.

Image Credit Stylo

The J Marc shoulder bag, the dynamic new addition to the collection unveiled in a campaign starring Winona Ryder, is also available in a full spectrum of colours.

To celebrate Marc Jacobs’ return to London, a free photobooth had been installed in the store for a limited time. Entirely bespoke and wrapped in the monogram print, the booth allowed guests to take away a printed snapshot from their visit.

Image Credit Stylo

A fleet of London’s iconic taxis and double-decker buses had also been custom-wrapped in the monogram print. They took over the streets for a total of four weeks, carrying thousands of passengers around London.

On launch the Regent Street window featured large spray-painted MJ letters, alongside three eye-catching hanging chains which were 3D printed, primed, sanded and chromed by Stylographics.  The stunning chain display continued into the store and was used to showcase the Mark Jacobs Chain Bag range.

 

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