intu has announced plans for a multi-million-pound investment to transform the external facade at intu Merry Hill in the Midlands, as part of its latest redevelopment phase. intu Merry Hill, which attracts around 18 million visitors a year, will benefit from an investment of more than £10 million to transform the external entrance. The plans include the installation of a large format screen above the main entrance, as well as energy saving LED lighting that can change the colour of the centre’s exterior walls. Work is set to begin in February 2019, subject to planning approval.
The investment is the latest phase of a plan to make the shopping destination more sustainable, accessible and attractive to customers and retailers. In recent years, the centre has also introduced free, high bandwidth WiFi, redeveloped its car parks and bus stations and made facilities more accessible to those with disabilities.
‘This £10 million investment at intu Merry Hill reflects our long-term commitment to the centre and the confidence that exists in it as a destination where brands can really flourish. In the last year we’ve welcomed 20 new retailers to the centre, including huge new stores for Next and Primark, making this an even more attractive destination for shoppers. Our plans are to attract even more great brands and create compelling experiences for customers across the West Midlands,’ says Nick Round, regional manager director for intu.
Over the past year, the centre has also expanded its food and drink offering with PIZZASQR and Little Dessert Shop opening in the mall’s food court. The Garrison Saloon Bar, a Peaky Blinders themed micro-pub named after the BBC series, is the latest bar to open its doors on the centre’s Waterfront.