Levi’s and filmmaker Oge Egbuonu have reunited on Beauty of Becoming, an inspiring film series that highlights the personal journeys of artists, activists, athletes, and creators.

No one is born into greatness. Greatness is achieved through experience and self-exploration. And nothing carries more impact than listening to stories from those who’ve achieved incredible things.  Journeys punctuated by both triumph and adversity. Fights for racial, gender, and sexual equality. Fights against the degradation of the environment and the silencing of people with disabilities.


As part of the ‘Beauty of Becoming’ campaign the Times Square Flagship and Market Street, San Francisco store were given a creative, floral make-over to celebrate everybody’s individual journey. The scheme was designed, produced and installed by Harlequin Design.