Leading British luxury designer, Lalage Beaumont London, announces the opening of its newest boutique at the UK Pavilion within Boundless Matro Boutique in Suzhou, China. The new boutique opening is the brand’s first retail partnership in China with Lalage Beaumont London stores located in Knightsbridge, Burlington Arcade and Belgravia along with stockists including the finest department stores and independent boutiques around the world.
Boundless Matro Boutique Village marked the opening of its UK Pavilion last month. Following the launches of the Japan, Italy, Australia & New Zealand, and Korea Pavilions, the UK Pavilion is the latest addition to these internationally-themed spaces. The UK Pavilion focuses on cultural experiences, combining British style with traditional Suzhou aesthetics to offer visitors a cross-cultural lifestyle and shopping experience.
Lalage Beaumont handbag collections take pride of place within The Gallery Fashion (Outdoor Zone) where shoppers are immediately transported to a luxury shopping arena inspired by the bustling streets of London.
Isabella Liu, International Brands Development Representative of Matro Group, comments: “I was immediately impressed by Lalage Beaumont’s beautiful design and exquisite craftsmanship. I believe the brand would fit perfectly at Boundless Matro’s UK pavilion, as it represents both British women’s attitude and Chinese women’s preferences.”
Founder and namesake designer, Lalage Beaumont adds: “We are delighted and excited to be a part of this exciting new venture with Boundless Matro. As it’s our first retail offering in China, who better to work with than China’s oldest and most experienced Luxury Retailer. This is the perfect place to showcase our British brand amongst so many long established household names and we are honoured to have been selected to be sold within this luxury cohort”
Boundless Matro Boutique Village has been revitalised from 22 vintage warehouses originally built in the 1950s. Covering a land area of 25,000 square meters with a building area of 17,000 square meters, it is situated in the heart of Suzhou’s historic center. The village is surrounded by the ancient city wall and is located near iconic landmarks such as the Humble Administrator’s Garden and the Suzhou Museum. It enjoys a strategic position in one of the city’s most vibrant tourist districts.
