Award-winning independent ready-to-drink cocktail brand, Kocktail, has opened its first concessions in three John Lewis stores.
The openings mark the brands first-ever physical presence in a department store and the first activation of its kind for Kocktail.
Kocktail co-founder, Emil Stickland, said: – “We wanted to do something truly unique for our first instore pop-ups with John Lewis. Building on the visual language we’ve developed over the last three years, incorporating our signature blue and fluted texture, we created a shopping space that’s designed to encapsulate shoppers in the Kocktail experience.”
A free personalisation service is available at each of the concessions, during weekend opening hours. A unique gift idea for Christmas, shoppers will be able to create a personalised label for their Kocktail of choice.
Kocktail developed a new cocktail for Christmas 2023 – available exclusively at John Lewis – the Candy Cane Martini.
Having launched with John Lewis for the first time in autumn 2022, the premium collection of RTD bottled cocktails and gift sets have proven popular with customers. The three Kocktail concessions build upon the success to reach new customers across the UK.
With all drinks designed and made by professional bartenders, Kocktail bottle up bar-quality mixes, for the perfect serve to enjoy at home. Following their lockdown launch in 2020, the team has taken the RTD bottled cocktail category by storm, having won their second Great Taste Award this year.