Cain International, the privately held real estate investment firm operating in Europe and the United States, has agreed a new lease with temporary retail space provider, Residency, for a 1,950 sq ft unit at its contemporary mixed-use development in north London, Islington Square.
Residency is an innovative pop-up shop solution that offers temporary retail space to brands in a prime location and created by London-based interior architect, Andrew Martin. This allows brands to trial physical retailing on a short-term basis to enable a flexible approach to an omnichannel strategy.
Residency offers low-maintenance retail space through state-of-the-art projectors, digital screens and reusable fixture and fittings, reducing waste and overhead costs.
In the coming months, Residency will be home to world-renowned photographer, Brian Griffin, as he presents an experiential exhibition celebrating the launch of his much anticipated autobiography, ‘Black Country DADA’. This will be running from 16 to 30 April 2021. Brian’s book is currently being funded via Kickstarter.
The Maiyet Collective, a business that runs on the founding principle that brands do better in collaboration, will be offering a pop-shop at Residency from 1 June to 17 July 2021. It will showcase a curated mix of sustainable fashion and jewellery brands.
Islington Square is located directly off Islington’s iconic Upper street, on the site of North London’s former postal sorting office. Retailers taking space at the mixed-use scheme will be situated in a London heritage building, located next to notable names such as A.P.C., Arlo & Jacob and House of Harth, restaurants including Megan’s, Omnom and Borough Kitchen, a Third Space health club and an ODEON Luxe & Dine cinema. Some of the UK’s top creatives have also taken office space at the development, such as James Corden’s production company that occupies 25,000 sq ft in the development.
Neil Barber, Retail Leasing Director at Cain International, said: “While the way we shop has evolved over the last year, the role of physical retail is far from over and the value of experience is higher than ever before. With its changing line-up of high-end retailers, Residency will help keep Islington Square’s offer fresh and exciting through the opportunity for experiences that can’t be had online and that can reflect and move with changing consumer habits.”
Andrew Martin, Founder of AMD, said: “Residency offers retailers something very unique. By having the flexibility to ‘pop-up’ easily, affordably and sustainably, we’re seeing a diverse mix of brands use the space to meet customers and ‘activate’ as part of their wider marketing and brand strategy.”
